The Importance of Social Media and Its Platforms: Creating a Brand

One of the most vital functions that social media does for a modern marketer is that it quickly makes a strong brand for a product. To be successful, a product must distinguish itself from all other brands and products in its category. This is a basic function of marketing. This is why marketing and marketers exist. Branding is basic to any marketing campaign. Social media makes the “Perfect Storm” that allows modern organizations to constitute a brand for their product.
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